Frank Madonia

About Frank Madonia

Persuasive Strategic Executive & Sales Leader with a proven track record of driving growth through complex, high-value service solutions. Expert in developing and executing data-informed go-to-market strategies that increase deal size, accelerate pipeline velocity, expand into new geographies, and sustain growth during periods of change.Known for blending competitive intelligence, statistical analysis, and relationship-driven selling to deliver measurable bottom-line results. Adept at building trust with senior stakeholders, navigating long sales cycles, and aligning solutions to business-critical outcomes.A collaborative and innovative leader with deep experience in start-up environments, turnarounds, and scaling organizations. Valued by colleagues for strategic thinking, analytical rigor, and the ability to translate insight into action. Clear, confident communicator with strong executive presence.Core Business Acumen • Strategic Leadership & Team Development • Business Development for Start-ups & Turnarounds • Consultative / Solution-Based Selling • Territory & Market Expansion • Executive-Level Presentation & Negotiation • Margin Optimization & Cost Reduction

Experience

1. Vice President of Sales

   Storm Smart

   Jul 2022 — Present · FL, US

   Storm Smart Industries is the largest manufacturer and installer of hurricane protection systems in the U.S, serving more than homes and businesses across Florida, the Southeast, and the Caribbean.Executive sales leader overseeing a multi-branch sales organization across 7 Florida locations, managing 36 direct reports and driving sustained, profitable growth.Key achievements and leadership impact:Scaled annual revenue from $80M in Year 1 to $100M+ in consecutive years through disciplined sales execution and leadership developmentIncreased average revenue per sale by 13% and improved team close rate from the low-30% range to a 41% sustained averageDesigned and launched a comprehensive HOA sales program, securing preferred-vendor status through board presentations, CAM engagement, hurricane preparedness seminars, and CE-credit programsImproved overall profitability through pricing discipline, margin analysis, and optimization of the 10-step sales processBuilt and deployed KPI scorecards, standardized sales training, and implemented AI-enabled sales intelligence tools (SIRO App) to drive accountability and performance visibilityPartnered with executive leadership to align strategy, coach branch managers, and foster a culture of accountability and continuous improvementLed go-to-market strategy and pricing for the launch of new product line Flood Smart (Q3 2025)Restructured sales compensation plans to simplify legacy complexity and align incentives with profitability and growthImplemented new sales quoting systems (Vendo, integrated with Acumatica) to support BOM-driven workflowsOwned sales hiring, headcount planning, and goal setting aligned to growth targetsRecruited and onboarded 15 sales and support professionals, with 5 sales hires achieving high-performance status within their first yearExpanded and strengthened third-party vendor partnerships to improve product offerings and competitive positioning

Education

• Christopher Newport University

  BSBA, Management- Economics

Skills

• Business Development
• Negotiation
• Sales
• Solution Selling
• Organizational Effectiveness
• Sales Management
• Territory Growth/Development
• Leadership
• Sales Process
• Sales Operations
• Profit Margins
• Cost Reduction Strategies
• Strategic Planning
• Sales Presentations
• Strategy
• Direct Sales
• Collaboration
• Solution Implementation
• Construction
• Salesforce.com
• Management
• Team Building
• Cold Calling
• Customer Satisfaction
• New Business Development
• Competitive Analysis
• Contract Negotiation
• Selling
• Start-Ups
• Conflict Resolution