Pamela Franklin

About Pamela Franklin

I create integrated experiences that build awareness, strengthen brands, drive sales, and secure reputations. I advise global companies and NGOs in digital and social strategy, content and message development, stakeholder management, paid media, internal and external communication, advocacy, and account management.

Experience

1. Senior Vice President - Media Platforms

   FleishmanHillard

   Nov 2021 — Present · San Francisco, CA, US

   Provide strategic counsel to a diverse portfolio of healthcare and tech clients, including AstraZeneca, Philips Image Guided Therapy, Janssen, Cerapedics, Revolution Medicines, AbbVie, Hitachi Vantara, and Meraki.Corporate Branding & Campaign Strategy: Led content and social strategy for AbbVie’s \"Here.Now\" corporate branding campaign, designed to enhance reputation and build positive sentiment. • Partnered with paid media teams to achieve a 100% YoY increase in impressions and a 274% YoY increase in video views. • Awareness and image studies reported significant lift in favorability among peers, opinion leaders, and potential talent.Social Media Innovation: Spearheaded the launch of AbbVie’s first TikTok channel (@AbbVieUS), providing strategic guidance on content ideation and implementation.Content Strategy & Development: Lead content planning for corporate social channels and C-suite executives and key business leaders. • Develop social media playbooks, guidelines, and processes to standardize and optimize engagement. • Executive Thought Leadership: Advise C-suite executives on leveraging social media for enhanced visibility and thought leadership.Regulatory & Compliance Expertise: Experienced in navigating FDA regulations to craft compliant, high-impact strategies across LinkedIn, Facebook, Instagram, X, and emerging platforms.Internal Communications Leadership: Develop internal communications strategies, including executive scripting for town halls, crisis response messaging, newsletters, and intranet content.

Education

• University of Pennsylvania

  BA, English

• University of Florida

  MA, Mass Communications

Skills

• Digital Marketing
• Strategy
• E-Commerce
• Marketing
• Lead Generation
• Crm
• Corporate Communications
• Public Relations
• Media Relations
• Reputation Management
• Social Media
• Social Media Marketing
• Digital Strategy
• Crisis Communications
• Online Advertising
• Newsletters
• Content Strategy
• Strategic Communications
• Marketing Strategy
• Digital Media
• Integrated Marketing