Karen Franklin
Ecommerce Digital Content Analyst @Stanley Black & Decker, Inc.
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WORK HISTORY
Ecommerce Digital Content Analyst @Stanley Black & Decker, Inc.
Bogota, CO
Responsible for content requests, digital metrics analysis and reporting to monitor content progress, to develop content to enrich the user experience and increase traffic via SEO.• Research and provide insights to drive content development (ex: audit competitor content and consumer Ratings & Reviews) Support PIM connector program - Own and drive the effort with our partners in prioritizing and defining detailed business requirements and collaborate on UAT process for content platform. Liaison with PIM/ DAM core team in executing best practices for ecommerce channel with the ability to facilitate workshops/ meetings, driving conversations and white boarding during requirement gathering and process reviews.• Support content team from an operational standpoint for content optimization across retailers and reporting, among others.
EDUCATION
Politécnico Grancolombiano
Postgraduate Degree, Marketing
ABOUT KAREN FRANKLIN
I’m a creative obsessed with strategies and ideas that actually move brands forward. I…
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