Franklin C

About Franklin C

If there\'s one thing I\'ve done consistently across 7 years and three industries, it\'s generate leads. Quality ones. The kind that sales teams actually want to call.I\'m a Digital Marketing Manager specialising in performance-led lead generation for EdTech and B2B service companies. Currently at BioTecNika, India\'s largest biotech career platform, where I manage full-funnel digital strategy across paid, organic, and automation, translating marketing activity into enrolments, leads, and revenue.Where I make the biggest difference:→ Meta Ads (my strongest platform) — I understand what creative hooks attention, what copy drives form fills, and how to build retargeting sequences that bring cold audiences back to convert. I run lead generation campaigns, lead magnet funnels, and multi-stage retargeting flows that consistently outperform industry CPL benchmarks.→ Google Ads — keyword strategy, high-converting landing pages, and audience targeting are where I operate. I design landing pages that make people submit. Not just visit.→ Marketing Automation & Lead Nurturing — HubSpot workflows, trigger-based nurture sequences, and MQL-to-SQL pipeline management. I connect marketing leads to sales outcomes.→ Organic Lead Generation — lead magnets, gated content, and social-organic strategies that build pipelines without purely relying on paid spend.→ Content Planning & Team Management — I lead digital teams, manage content calendars, and align creative output with campaign objectives.Some results I\'ve driven: Improved lead quality by 40%+ through smarter nurturing and audience segmentation Grew organic traffic 60% in 6 months through an SEO-led content strategy Delivered 25% lower CPL vs industry benchmark on Google and Meta campaigns Improved demo bookings by 30% through multi-touch Meta retargeting funnels Built ABM campaigns that influenced B2B decision-makers at enterprise accountsIndustries I thrive in: EdTech · B2B Services · Biotech · Professional Training & Certification

Experience

1. Digital Marketing Manager

   BioTecNika

   Sep 2025 — Present · Bengaluru, IN

   Leading digital growth for India\'s largest biotech career and education platform — driving lead generation, enrolment campaigns, and brand awareness across courses, events, and professional services for a global audience of researchers, students, and life science professionals.• Own multi-channel paid lead generation across Meta Ads, Google Ads, LinkedIn, and YouTube — with Meta as the primary lead volume driver; managing creative strategy, audience segmentation, retargeting flows, and CPL optimisation across B2C course enrolments and B2B event registrations• Build and manage Meta lead generation campaigns end-to-end: creative hooks, lead magnet funnels, lookalike audience strategy, and multi-stage retargeting sequences that re-engage cold audiences at scale• Design high-converting Google Ads campaigns with a focus on landing page quality, keyword intent targeting, and form-fill conversion — responsible for full ad-to-lead pipeline architecture• Develop HubSpot automation workflows — lead scoring, behaviour-triggered email sequences, and audience segmentation — to accelerate MQL-to-SQL handoffs and improve sales pipeline quality• Lead content planning across channels: campaign calendars, social content, email nurture sequences, and course launch communications — aligning creative output with enrolment and lead targets• Manage and mentor a team of digital marketers; coordinating with design, product, academic, and sales teams to ensure campaigns are executed on brief and on budget• Drive organic lead generation through SEO content strategy, lead magnets, gated resources, and social-organic growth — building non-paid acquisition alongside paid channels• Build performance dashboards in GA4 and Looker Studio — weekly KPI reporting to leadership, budget pacing, and channel ROI analysis

Education

• Anna University Chennai

  Bachelor of Engineering - BE, Mechanical Engineering