Frank Kelly

About Frank Kelly

A film maker, producer and creative director with an eye for branded entertainment, Frank has a proven 10 year track record in conceptualizing, producing and directing highly stylized cinematic digital content that drives buzz, social media engagement and brand exposure to his clients. In 2011, Frank founded Reel City Films, a film and video production company dedicated to producing commercials, social-first videos, branded short films, lifestyle videos and corporate documentaries for online and/or broadcast distribution. With a strong emphasis within the hospitality and lifestyle sectors, Frank oversees all creative and production aspects of each film production, including content creation, script writing, pre-production, directing and post production. Clients include SLS Hotels, Sixty Hotels, Palms Resorts, Dream Hotels, Bacardi, Mercedes Benz, Princess Cruise Lines, Univision, The Biltmore Hotel, The Ferretti Group, Cleveland Clinic, Baptist Health, iHome, Toyota, Walgreens and Scout Boats among many other luxury goods and hotel brands. In 2013, Frank created and produced the Reel Miami Project, a branded entertainment film series designed to showcase Miami and the project\'s brand sponsors through a series of narrative short films, online shows and VIP screening events across Miami. Frank secured brand sponsorships from Bacardi, Mercedes Benz and a number of Miami\'s premiere hotels and restaurants. He produced the films and all the digital content, managed the screening events and online distribution of the series. The project was featured on ABC News, Yahoo News! and over 150 global publications, resulting in 380MM unique online visitors across the globe. Frank has extensive experience in creating and pitching sizzle reels for reality TV shows. He has utilized his keen sales skills to pitch TV show concepts to the heads of development at OWN, Tyler Perry Studios, Lifetime and TLC. Prior to being involved in the film & entertainment world, Frank was a product director and marketing director for DePuy Orthopaedics, a Johnson & Johnson company, for 9 years (20••••11). There, he gained the professional managerial and corporate skill sets that have contributed to his success as a producer, film maker and founder of Reel City Films. Frank is fully bilingual in both English and Spanish with professional public speaking and interpersonal skills and has been a keynote speaker at a TedX conference and at several conferences and seminars across the country.

Experience

1. Founder Producer Director

   Reel City Films

   Nov 2011 — Present · Miami, FL, US

   Founded Reel City Films, a film and video production company dedicated to producing digital content such as lifestyle videos, branded short films, cinematic commercials and corporate documentaries for online and/or broadcast distribution, with a strong client emphasis within the hospitality and lifestyle markets. Oversees and manages all phases of the video production pipeline - ideation, pre-production, production and post production. Creates and manages video production budgets, estimates and proposals. Collaborates with client in the ideation of video campaigns, strategies and content. Oversees the copywriting and development of scripts, mood boards and story boards with clients. Manages the audition and selection process of all talent to be featured in each video production and works with premium stylists in approving wardrobes and overall styling of each video.Manages a network of directors, cinematagraphers and film crew when producing content for clients. Has written, produced and directed branded narrative short films for The Biltmore, The Dream Hotel and the SLS Hotels.Has produced, directed and/or edited over 200 digital video campaigns for the following clients: SLS Hotels, Sixty Hotels, Bacardi, Mercedes Benz, Princess Cruise Lines, Univision, Cleveland Clinic, Miami Convention & Visitors Bureau, iHome, Palms Resorts, Casa Moderna Hotels, Pampers, Simply Healthcare and Scout Boats among many other luxury goods and hotel brands.Below are links to some of Frank\'s recent productions.

Education

• Florida International University

  Bachelor of Business Administration (BBA)

  2000

• University of Miami

  Master of Business Administration (MBA), Marketing

  2003

Skills

• Editing
• Film Production
• Product Placement
• Product Management
• Business Development
• Public Relations
• Marketing
• Social Media
• Video Production
• Digital Media
• Branded Entertainment
• Film
• Marketing Strategy
• Digital Marketing
• New Media
• Event Management
• Short Films
• Public Speaking
• Integrated Brand Marketing