Frankie Caracciolo
Brand Strategy Director | Sports, Culture & Lifestyle Marketing | Building Fandoms into Movements
- Role
- Co-founder at Frank Renaissance
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Frankie Caracciolo
I turn customers into fans.For over eight years, I\'ve built brand strategies at the intersection of sports, culture, and lifestyle. From courtside at Barclays to agency war rooms, I specialize in transforming cultural insights into campaigns that drive real business results:$10M+ in integrated work for Nike, Adidas, Reebok, On, YETI, Campari Group, William Grant & Sons, HBO, Netflix, The Clorox Company, Chase, and the NBA ecosystem among many, many others.At the Brooklyn Nets, I helped build a Brand Strategy department from scratch, developing fandom strategies that boosted ticket sales, merchandise revenue, and season memberships. At VICE, I led creative development for $2M+ in campaigns while mentoring a team of 5+. At Team Epiphany, I positioned product launches for the world\'s top brands.I\'m a genuine culture enthusiast, which is why I co-founded Frank Renaissance, a music label brigihg Tokyo and NYC. And I\'m a first-time sports romance novelist—because storytelling is storytelling.Let\'s build something together.
Experience
Co-founder
Apr 2020 — Present · NY, US
Education
Hamilton College
Bachelor of Arts (B.A.), American/United States Studies/Civilization
2009 — 2013
Skills
- Media Outreach
- SEO
- File Archiving
- Mailchimp
- Creative Writing
- SEO Copywriting
- Microsoft Office
- Ap Style
- Data Entry
- Art Education
- Creative Solutions
- New Media
- Grant Writing
- Research
- Social Media Outreach
- Content Strategy
- Archaeological Survey
- Brand Development
- Social Media
- Publishing
- Mac Os
- Editorial
- Organic Farming
- Microsoft Excel
- Cataloging
- Public Relations
- Proofreading
- Freelance Writing
- Press Releases
- Indesign
- Copy Editing
- Barista Training
- Spree
- Publications
- Branding & Identity
- Art Direction
- Transcription
- Blogging
- Editing
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