Frankie Caracciolo

Brand Strategy Director | Sports, Culture & Lifestyle Marketing | Building Fandoms into Movements

Role
Co-founder at Frank Renaissance
Location
Brooklyn, NY, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Frankie Caracciolo

I turn customers into fans.For over eight years, I\'ve built brand strategies at the intersection of sports, culture, and lifestyle. From courtside at Barclays to agency war rooms, I specialize in transforming cultural insights into campaigns that drive real business results:$10M+ in integrated work for Nike, Adidas, Reebok, On, YETI, Campari Group, William Grant & Sons, HBO, Netflix, The Clorox Company, Chase, and the NBA ecosystem among many, many others.At the Brooklyn Nets, I helped build a Brand Strategy department from scratch, developing fandom strategies that boosted ticket sales, merchandise revenue, and season memberships. At VICE, I led creative development for $2M+ in campaigns while mentoring a team of 5+. At Team Epiphany, I positioned product launches for the world\'s top brands.I\'m a genuine culture enthusiast, which is why I co-founded Frank Renaissance, a music label brigihg Tokyo and NYC. And I\'m a first-time sports romance novelist—because storytelling is storytelling.Let\'s build something together.

Experience

  1. Co-founder

    Frank Renaissance

    Apr 2020 — Present · NY, US

Education

  • Hamilton College

    Bachelor of Arts (B.A.), American/United States Studies/Civilization

    2009 — 2013

Skills

  • Media Outreach
  • SEO
  • File Archiving
  • Mailchimp
  • Creative Writing
  • SEO Copywriting
  • Microsoft Office
  • Ap Style
  • Data Entry
  • Art Education
  • Creative Solutions
  • New Media
  • Grant Writing
  • Research
  • Social Media Outreach
  • Content Strategy
  • Archaeological Survey
  • Brand Development
  • Social Media
  • Publishing
  • Mac Os
  • Editorial
  • Organic Farming
  • Microsoft Excel
  • Cataloging
  • Public Relations
  • Proofreading
  • Freelance Writing
  • Press Releases
  • Indesign
  • Copy Editing
  • Barista Training
  • Spree
  • Publications
  • Branding & Identity
  • Facebook
  • Art Direction
  • Transcription
  • Blogging
  • Editing

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Frankie Caracciolo — Co-founder at Frank Renaissance in Brooklyn, NY, US | Unifers