Franki Walton
Marketplace Merchandiser @Pentland Brands
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WORK HISTORY
Marketplace Merchandiser @Pentland Brands
Nottingham, GB
Lead the Marketplace Merchandising function across UK & EU for Pentland Brands, owning trading performance, range strategy and stock optimisation across key partners- Conduct weekly performance deep‑dives, identifying trading levers, demand shifts and stock risks to maximise sales, conversion and profitability- Deliver seasonal sales and stock analysis to inform pre‑season buying, using trend insights, SKU productivity and customer data to shape commercially strong, customer‑led assortments- Own the seasonal marketplace buy for Berghaus, Speedo, Kickers and Endura across UK & EU, ensuring ranges meet marketplace demand patterns, pricing architecture and growth targets- Build forecasts for new marketplace launches, assessing commercial potential and recommending tailored product selections driven by customer behaviour, market insights and competitive landscape- Partner with commercial teams to forecast, plan and execute promotional and end‑of‑season strategies, ensuring stock availability supports peak trading opportunities.
EDUCATION
Birmingham City University
2:1, Media and communications : tv
NCN High Pavement
a levels, A-levels
SKILLS
ABOUT FRANKI WALTON
14 years experience across retail and beauty, spanning key business areas including online trading, digital merchandising, brand management and omnichannel operations. I excel in fast‑paced marketplace environments, using data‑driven insight to optimise performance, drive conversion and unlock new revenue opportunities. Known for my proactive, solutions‑focused mindset, I thrive on tackling complex challenges and identifying strategic levers that accelerate brand and category growth. I bring a confident, consumer‑first approach, consistently challenging the status quo to ensure decisions, launches and enhancements land right the first time and deliver the best possible customer experienceAdvanced skillset in Excel and ERP systems, and good understanding of integration platforms Tradebyte and Rithum
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