Franki Clemens
Senior B2b Editor @IDP Education, UK and Ireland
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WORK HISTORY
Senior B2b Editor @IDP Education, UK and Ireland
London, GB
My overall objective was to position IDP as a thought leader within the higher education sector and to lead on strategic campaigns to attract and retain university clients. Key projects overview: • Grew the IDP LinkedIn page to over organic followers by consistently publishing high quality, relevant and engaging LinkedIn posts. This strategic approach led to the page attracting 225,201 impressions between July 2024 and July 2025. • Designed highly effective content action plans aligned to company-wide objectives and values. • Wrote SEO-optimised copy for IDP’s website (partners.idp.com) across services, career and home pages. Each page was succinctly written to illustrate IDP’s value to clients and guide visitors to partner with IDP. • Crafted conversion-focused copy for various brochures, video scripts, and advertorials to drive more partnerships with clients. • Wrote country-specific reports and articles focused on key student markets with the intention of providing current and prospective clients with highly valuable and actionable insights. These publications contributed to the partners.idp.com website attracting over users per month. • Authored press releases to broadly promote IDP’s events and positioning within the higher education sector and beyond.
EDUCATION
University of Cape Town
Postgraduate Diploma in Enterprise Management
University of Stellenbosch
Political Science, Philosophy and Economics
University of South Africa/Universiteit van Suid-Afrika
Postgraduate Diploma in Education
Rustenburg Girls' High School
Matriculation
ABOUT FRANKI CLEMENS
I am a highly skilled Copywriter and Content Marketing Strategist with over 15 years’ experience helping big and small businesses grow. I specialise in uncovering the most compelling stories behind brands and businesses and turning these into effective narratives to ultimately drive business growth. My experience in traditional journalism coupled with corporate communications has equipped me with the ability to showcase the unique, personalised stories of businesses to best connect with their current and future customers. Over the years I’ve worked with many different types of brands and industries, ranging from travel and higher education to renewable energy. I help businesses across a various projects, including: • Content Marketing Action Plans • Website Copy • LinkedIn Optimisation and Growth • Marketing and Sales collateral • Press Releases, Email Campaigns and Blog Posts • Scriptwriting for Video Get in touch with me on f••••••••@gmail.com to discover how I can help your business.
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