Frank Gutierrez
Revenue Generator, Innovator, Ecommerce Product & Technology
- Role
- Global Head, Ecommerce Sponsorship at Live Nation Entertainment
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Frank Gutierrez
I’m a revenue generator and an innovator. I get fired up about finding great partners, finding the win-win, and making money together. My whole career has been about exploring oddly-shaped, yet highly profitable, deals that were slightly off the beaten path. If you’ve got a great idea, I want to talk to you, figure out how to scale it, and then get to work.I’m also a Product and UX guy. I love technology and exploring new ways to reach audiences. Ecommerce is sort of my thing, and I love the intersection (often fractious) between Revenue and User Experience. I often say “What’s good for the fan, is good for the brand”. I run a team of first-class product and engineering folks and working with my team to come up with product solutions is the best part of my job.And I love music. My Colombian roots pre-wired a love of melody and rhythm into me at birth, and singing, playing guitar, and checking out new bands is what I like to do on the weekends.If you’re passionate about making deals or making art, working with great people who are willing to try and fail and try again, if you’re a globalist who believes in the interconnectedness of everything, or if you just like to surf… go on… Link Me In.
Experience
Global Head, Ecommerce Sponsorship
Jan 2019 — Present · Hollywood, CA, US
Report into Live Nation\'s Sponsorship division, primarily responsible for revenue from Integrated Sponsorships. Run a team of 25 full-time business development, operations, product and engineering experts that in turn leverage a team of 75+ consultants globally. Responsible for a $200M+ book of business leveraging Live Nation\'s global ecommerce and ticketing platforms to provide our sponsors with access to the largest live event fanbase in the world.
Education
USC Marshall School of Business
BS, Business Marketing & Entrepreneurship
1993 — 1995
Pepperdine Graziadio Business School
MBA, Finance
1999 — 2000
Skills
- Product Management
- Mobile Marketing
- Online Advertising
- Start-Ups
- New Business Development
- Business Analysis
- Mobile Advertising
- E-Commerce
- Web Analytics
- Integrated Marketing
- Digital Strategy
- Online Marketing
- Management
- Crm
- Affiliate Marketing
- Strategic Partnerships
- Business Development
- Digital Marketing
- Digital Media
- Analytics
- Mobile Devices
- Monetization
- Sem
- Negotiation
- Social Media Marketing
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