Frank Creighton
Vice President of Sales @Buyapowa
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WORK HISTORY
Vice President of Sales @Buyapowa
London, GB
Buyapowa specialises in helping enterprise brands solve one of marketing’s toughest challenges: acquiring high-quality customers, rapidly, and at a lower cost. Through our referral marketing suite, your customers, employees, partners and more, become powerful channels for acquisition, retention and growth. As the leading referral marketing platform for enterprises, we combine advanced SaaS technology, strategic managed services, and deep psychological insights to power referral, incentive, and partnership programs that consistently beat traditional channels like search and social, Our global experts actively support you at every stage, from strategy and campaign design through to launch, analytics, and continuous optimisation.The results speak volumes. Our clients routinely see dramatic reductions in customer acquisition costs (often up to 60%), increased customer lifetime value (typically nearly 50% higher), and exceptional returns on their investment. That’s why more than 300 leading enterprise brands—including Vodafone, Vitality, HSBC, Sky, Octopus, Admiral, AXA, Rogers, and T-Mobile—trust Buyapowa to drive measurable growth. Across industries like Mobile, Internet, Energy, Insurance, Banking, and Gaming—and in markets including the UK, France, Spain, the US, and Canada—we’re proud to consistently deliver growth that’s fast, efficient, and sustainable.
SKILLS
ABOUT FRANK CREIGHTON
A growth-focused commercial leader with particular strengths in creating the strategy and executing the plan to drive value from corporate partnerships. Successful track record in new business development, corporate partnerships, client development and tendering. Experience in the customer & employee engagement, employee benefits, legal, FinTech, and travel tech sectors. Personal feedback from a recent FTSE100 partner: “we were impressed by Frank”, “he is totally credible as the face of [the vendor] on this relationship”, “he has strong business acumen, good ideas and is good to work with”. Frank is \"totally professional\" and “100% efficient and trustworthy”. Has consistently shown the ability to span from setting strategy to driving the day-to-day activity that delivers value from commercial partnerships. Also, possesses a strong track record in heading up and managing bid, proposal and contract negotiation activity; product development expertise; implementation skills (PRINCE2); divisional restructuring; and business divestment. Outstanding leadership ability, backed by excellent interpersonal skills, has led to above target results in a range of high-pressure jobs. Career characterised by \'hitting the ground running\' and ‘getting things done’ by developing excellent working relationships with both internal and external stakeholders.
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