Frank Arcia
- Role
- Director of Global Marketing and Transformative Experience at AICPA
- Location
- Miami-Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Frank Arcia
Experienced Marketing executive with proven results in various industries including…
Experience
Director of Global Marketing and Transformative Experience
Jan 2022 — Present
Lead the development and implementation of the right engagement, communication and content strategies to increase Member experience and drive growth in retention and revenues. Works closely with the Director for Transformative Growth and a new management team driving the transformation of propositions and technology estate, including the Candidate Experience, Member Experience across Public Accounting (AICPA) and Management Accounting (CIMA) as well as driving the global strategy for Premium content aimed at attracting and retaining new Finance professionals while providing the right content and tools for our membership.
Education
Florida International University - College of Business
MBA, Marketing / Management
Northwestern University - Kellogg School of Management
Executive Education Certificate , Digital Marketing Strategies: Data, Automation, AI & Analytics
University of Miami Herbert Business School
BBA, Marketing
UCLA Anderson School of Management
EMEP, Entertainment & Media Executive Program
2010 — 2010
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