Frank Santana

About Frank Santana

I’m a Salesforce Solution Architect and Business Analyst with a passion for untangling complexity, aligning teams, and turning business needs into smart, scalable solutions.Over the years, I’ve led successful CRM projects across industries—bringing together stakeholders, developers, and execs to streamline processes and create meaningful user experiences. I specialize in, but I never limit myself to just one cloud. I believe that great solutions come from understanding the big picture and sweating the details.I\'m frequently brought in as a contract resource to execute high-impact, time-sensitive projects and guide teams through platform optimization.Early in my journey, I worked alongside deeply technical teams—many with strong development backgrounds. That dynamic pushed me to expand my own technical skill set, and I embraced the challenge. I started using regularly to fill in knowledge gaps during projects, and recently made it a personal goal to take things further. After a focused sprint over the last few weeks, I earned ’ title—the platform’s highest rank—demonstrating both my long-term commitment and broad technical understanding across the Salesforce ecosystem.Since then, I’ve become known for: Leading global Service Cloud implementations with measurable improvements in support efficiency Creating clean, executive-level dashboards that turn data into decisions Building trusted relationships across sales, operations, and IT Helping orgs simplify, scale, and actually use their Salesforce investment Preparing for the AI tidal wave that will change everything My history of success in adapting client needs to technical requirements to design an appropriate solution for sustainable growth is a testament to my ability to communicate complex concepts to technical and non-technical audiences. I have a proven track record of bridging the gap between business and IT to deliver results that exceed expectations.My approach blends technical acumen with business insight—and I bring structure, clarity, and collaboration to every engagement.Always open to meaningful connections, new ideas, and interesting challenges. Sales & Service Cloud Implementation Business Requirements Gathering Executive Suite Reports & Dashboards Strategic Planning & Execution Project/Program Management New Business Development Partner Management Business Research & Analysis Product Development Systems Integration

Experience

1. Solutions Architect

   Wipro

   May 2025 — Present · Santa Cruz, CA, US

   Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading technology services and consulting company focused on building innovative solutions that address clients’ most complex digital transformation needs. Leveraging our holistic portfolio of capabilities in consulting, design, engineering, and operations, we help clients realize their boldest ambitions and build future-ready, sustainable businesses. With over employees and business partners across 65 countries, we deliver on the promise of helping our clients, colleagues, and communities thrive in an ever-changing world. For additional information, visit us at

Education

• Trailhead by Salesforce

  All Star Ranger

• UC Santa Barbara

  Bachelor's Degree, Liberal Studies Economics

Skills

• Direct Sales
• Management
• Databases
• Business Development
• Crm
• Business Intelligence
• Pki
• Selling
• Start-Ups
• Data Warehousing
• Sales Operations
• Professional Services
• Project Management
• Account Management
• Financial Applications
• Product Management
• Pre-Sales
• Consulting
• Saas
• Training
• Strategy
• Security
• Enterprise Software
• Program Management
• Sales
• Cloud Computing
• Partner Management
• Solution Selling
• Integration
• Lead Generation
• Salesforce.com Certified
• Vendor Management
• Business Analysis
• Analytics
• Salesforce.com
• Sales Process