Frank Richtersmeier
Portfolio Lead Franchise Communication and Branding @Bayer
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WORK HISTORY
Portfolio Lead Franchise Communication and Branding @Bayer
EDUCATION
Technische Universität Berlin
Dipl. Ing.
Freie Universität Berlin
Journalism
SKILLS
ABOUT FRANK RICHTERSMEIER
Building Brands Corporate and brand positioning, branding strategy and guidelines - currently in charge of globally positioning Bayer‘s Radiology business as best in class Leading portfolio branding across 25 plus global brands allowing to maximize brand equity across business and capitalize on master brand Lead development of communication strategies and tactical plans for market conditioning and penetration/pre-launch/launch Driving Communication Listen - Learn - Lead: Customer dialogue campaign to enhance engagements on eye level and around customer needs making the corporate master brand more relevant to customers Drive digital campaign development with high engagement rates Consult board members and senior management in media relations incl issue management Aligning communication strategies with co-operation industry partners Excite with storytelling and content marketing: Chief editor of corporate research magazine “livingbridges” (4 times GOLD “Best of Corporate Publishing” W&V - Horizonte) Fully fledged internal and external phase II / phase data comms Internal Newsletter Engaging Customers Engaging image campaigns leveraging deep customer insights Ensure holistic brand experience journeys at key congresses, events and in the digital universe Lead customer relation / education initiatives Leading Change Lead interdisciplinary teams around top 100 leadership team meetings from concept and content to execution along internal strategy roll out
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