Frank Datema
Senior Web Analytics Product Manager @Sony Interactive Entertainment
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WORK HISTORY
Senior Web Analytics Product Manager @Sony Interactive Entertainment
London, GB
Managing the analytics implementation process for Adobe Analytics and Decibel- Gathering and creating requirements and creating and prioritising tickets- Acting as the point of contact between business stakeholders and developers/engineers- Leading on technical investigations into data and implementation issues and providing QA support
EDUCATION
University of Stirling
M.Sc, Sports Studies
International School of Duesseldorf
International Baccalaureate Diploma, Economics, Biology, English, German, Math and Psychology
Royal Holloway, University of London
BSc Management
ABOUT FRANK DATEMA
I have over ten years’ experience in various Web Analytics roles and have specialised in Web Analytics Implementation. This includes- Taking business requirements and translating them into tagging specs and data layer specs- Implementing analytics tracking via Tag Manager tools (Adobe Launch and Google Tag Manager)- Configuring analytics tools (Adobe Analytics and Google Analytics) to process the data as required- Doing the tagging QA for analytics tagging- Being the subject matter expert on all things digital analytics.
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