Frank Cerullo

Board Member @The Connective

Westfield, NJ, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2018 — Present

Board Member @The Connective

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EDUCATION

1997 — 2000

The George Washington University School of Business

Bachelor of Business Administration, Business Administration and Management, General

2000 — 2001

The George Washington University School of Business

Master of Science, Management Information Systems, General

SKILLS

MarketingProduct ManagementLeadershipEntrepreneurshipSoftware as a Service (Saas)Business DevelopmentBrand DevelopmentBaseballManagementBusiness StrategyCross-Functional Team LeadershipStart-UpsMarketing StrategyNetworkingStrategic PartnershipsNew Business DevelopmentSocial Media MarketingSocial MediaSports MarketingFootballRetailStrategyStrategic PlanningLicensingCustomer ServiceProduct DevelopmentSalesSports

ABOUT FRANK CERULLO

Founder and CEO of a licensed sports apparel and accessories company with extensive leadership experience in all phases of growth and across all business functions. Competencies include Sales & Marketing, Finance, Human Resource, Product Development, SaaS and Business Development. Agile and Team-Centered Leader with record of coordinating teams and organizations to embrace continuous improvement. Extensive experience managing projects with collaborative, people-centric approach, and working across BUs to drive results from conception to completion. Excellent communication, including the confidence and poise to interact with an executive-level audience.Sales & Marketing: Worked with world’s largest retailers and sports licensors, as well as professional athletes. Deep skills in negotiating and closing deals. Initiated and fostered business development relationships across all facets of business, including licensors, suppliers and media partners for product value-adds, and strategic factories. • Retailers: U.S. Sports Stadium, Wal-Mart, Target, Dick’s Sporting Goods, Academy, Hat World / Lids, Hibbets, Hudson News, Modell’s, Toys ‘R’ Us, Amazon.com, Best Buy, Petco, Kroger, CVS, Fanatics.com, Kohl’s, and Sears. Business Strategy: Skilled in all parts of strategic business alignment, e.g. stakeholders in collaborating vision and mission. Cultivated and managed licensing relationship and strategic alliances, nationally and internationally. • Strategic Alliance Partners: Major League Baseball (MLB), National Football League (NFL), National Basketball Association (NBA), National Hockey League (NHL), Major League Soccer (MLS), 400 colleges/universities, Manchester United, Nippon Professional Baseball (NPB), Korean Professional Baseball (KPB), Minor League Baseball (MiLB), Players’ Associations for MLB, NFL, NBA, NHL, Paramount Pictures and many others. • Patents: Developed intellectual property portfolio of 15 U.S. patents and 4 federally registered trademarks.

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