Frank Campbell
Regional Marketing Manager - Europe, Japan, Australia
- Role
- Regional Marketing Manager - Europe Japan Australia at Caterpillar Inc.
- Location
- East Peoria, IL, US
- LinkedIn followers
- 500 followers
About Frank Campbell
Caterpillar benefits from over 30+ years of industry experience, with a focus on digital marketing transformation and customer experience management. Leading a global team, efforts center on deploying Salesforce Marketing Cloud to enhance digital engagement for Global Construction & Infrastructure. Responsibilities include sales funnel strategy, data governance, compliance, and subscription management, ensuring adherence to data privacy standards across platforms, including innovative integrations like WeChat in China. Previous roles at Caterpillar included managing go-to-market strategies for Cat Connect Digital Services, aligning products with customer needs in construction technology. Expertise extends to marketing automation, strategic planning, and process improvement, supported by Six Sigma Black Belt certification. Dedicated to empowering teams through collaboration and leveraging data-driven insights to drive impactful marketing initiatives.
Experience
Regional Marketing Manager - Europe Japan Australia
Jan 2026 — Present · Peoria, IL, US
Education
Illinois Central College
Manufacturing Processes
1994 — 1995
University of Phoenix
Bachelors Degree with Honors, Business Information Systems
2000 — 2002
Community College of the Air Force
General Education
1991 — 1992
Illinois Central College
Information Systems
1997 — 1998
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