Frank Berenguer
Senior Director of Brand Development @Usa Custom Apparel Mfg
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WORK HISTORY
Senior Director of Brand Development @Usa Custom Apparel Mfg
Manage all aspects of the business development process from lead generation to closing deals. • Create marketing plans that promote brand awareness and increase customer loyalty. • Manage advertising campaigns for brands by developing concepts, selecting media outlets, negotiating rates, and monitoring results. • Develop strategic brand vision, objectives, financial budgets and forecasts. • Manage overall sales process, set appropriate metrics for sales funnel management. • Built Global Marketing strategy to develop and establish, direct channel and key retail distribution programs. • Negotiate and execute brand collaborations and special projects with all direct client and Licensing partners. • Establish compensation, training, and sales incentive programs. • Identify industry and market trends, maintaining keen awareness of industry partner and competitor movements and activities. • Collaborate with the Operations team, Marketing team (PR and Brand), Product Development team and other functions to drive innovation throughout the sales and service experience. • Handle all content creation and management of all Social Media Platforms (Instagram / Facebook / Linkedin / Twitter / Pintrest). • Effectively communicate company objectives and how the location sales targets and strategies support achievement of those objectives. • Ensure location management team set goals and objectives which remain focused on overall business strategies. Build performance brand performance KPIs, OKRs and brand development analysis reports. • Identify new markets for existing brands or creating new brands for untapped markets.
EDUCATION
UCLA
Business Economics, Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT FRANK BERENGUER
Goal-driven, self-motivated and seasoned professional with dynamic sales, business…
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