Frania L. Viele

About Frania L. Viele

My entrepreneurial and authentic personality drives me to attain my personal goals and those that I am given. I strive on being authoritative and authentic and when combined; I create meaningful and powerful relationships that continue to grow. My valuable creativity and cutting-edge thinking, attracts attention as I constantly strive on improvements. I look forward to understanding the operations and sales tactics of a business to generate ideas that bring a new perspective. Throughout my professional career, I have earned respect from my organization because of my ambitious goals. My energy and ability to make complex decisions allows me to motivate, influence and inspire everyone I encounter.”Hard-working and driven, while highly-experienced in all aspects of account development and acquisition, and has proven to consistently meet the highest in quotas, profitability and product expectations. Expert relationship builder, problem solver, negotiator and strategist. Motivational style with a record of building and retaining highly motivated Domestic and International Distributors, Sales Teams and manufacturer’s representatives. Strong background in many areas including Domestic and International Sales, Marketing, Sales Team building, supervision, competitive research, operations, profit and loss, strategic planning, product development, product management, contract and deal negotiation, vendor relations, and client relations.

Experience

1. Territory Sales Manager

   Ostbye

   Apr 2023 — Present · CA, US

   Specialized in the luxury jewelry market, working directly with leading independent jewelers across California and Nevada. • Managed three major product launches annually, ensuring consistent engagement with new collections and long-term customer growth. • Represented the company at JCK, IJO, and RJO trade shows—negotiating high-volume orders, driving profitability, and elevating brand visibility. • Earned President’s Club in the first year, an achievement typically requiring a full year of results. • Broke company records, including a record-breaking sales week and a record-breaking order at JCK, the world’s largest jewelry trade show. • Developed and executed strategic sales plans that consistently exceeded territory quotas and opened new doors in highly competitive markets. • Partnered with independent store owners to forecast, analyze, and refine assortments—introducing new pieces that increased sell-through and customer profitability. • Built long-term trust with jewelers by aligning product strategies with evolving market trends. • Thrived in high-pressure, results-driven environments as both a hunter of new accounts and a strategist for strengthening existing partnerships.

Education

• Long Beach City College

  International Business/Trade/Commerce

  2002 — 2004

• University of Redlands

  Business, Management, Marketing

  2008 — 2009

Skills

• Sales & Marketing
• Market Planning
• Direct Sales
• Sales Direct
• Business Strategy
• Retail
• Small Business
• New Account Management
• International Business
• Advertising
• International Sales
• Sales Effectiveness
• Contract Negotiation
• Team Leadership
• Negotiation
• Sales
• Beauty Industry
• Packaging Design
• International Development
• Art Direction
• Marketing
• Business Development
• Product Marketing
• Sales Presentations
• Merchandising
• Business Relationship Management
• Cosmetics
• Public Speaking
• Leadership
• Territory Account Management
• Entrepreneurship
• New Business Development
• Product Development
• Sales Operations
• Account Management
• Beauty
• Customer Service
• Sales Management
• Brand Management
• Packaging