Francyne Walker

About Francyne Walker

As an experienced media and communications professional with a strong background in driving brand visibility, managing high-stakes media relations, and navigating complex crisis communications, I help organizations effectively connect with their audiences and achieve measurable results. With a proven track record of securing six-figure outcomes through strategic media placements and communication campaigns, I specialize in creating impactful narratives that resonate across multiple platforms and industries. I bring over 20 years of experience in leading communications strategies for both established and emerging brands, with a focus on leveraging media channels to shape public perception and increase brand equity. Whether orchestrating comprehensive media outreach campaigns, crafting compelling press releases, or advising C-suite executives during high-pressure situations, my approach is rooted in understanding the core business goals and driving communication solutions that align with them. Key Areas of Expertise: • Strategic Media Relations & Brand Visibility • Crisis Communications & Reputation Management • Executive Media Training & Thought Leadership Positioning • Integrated Communication Campaigns • Press Strategy & Storytelling Across Digital & Traditional Platforms • High-Impact Event Management & Public Engagement I thrive on building long-term relationships with journalists, influencers, and industry leaders, ensuring that every communication initiative I lead is poised for success. Passionate about staying ahead of industry trends, I leverage the latest tools and technologies to optimize media outreach and ensure maximum impact for clients and organizations. Always seeking to drive innovation and results, I am committed to delivering measurable outcomes that align with my clients’ business objectives. Let’s connect and explore how I can help your organization amplify its message, navigate challenges, and build a strong, lasting presence

Experience

1. Communications Manager

   Pink Purse

   Mar 2022 — Present · Novi, MI, US

   Develop and implement comprehensive communication strategies that align with organizational goals. This includes outreach programs, public relations campaigns, and internal communication plans that effectively reach diverse audiences-Conduct outreach and community engagement initiatives to build relationships and support programs- Lead initiatives to enhance the organization\'s presence on social media platforms, driving engagement and community interaction-Built and maintained strong relations with key media outlets, resulting in increased positive media coverage and a 40% improvement in the organization’s overall media presence.

Education

• Wayne State University

  Bachelor's, Journalism

  1998 — 2005

• Wayne State University

  Master of Fine Arts - MFA, Communications and Media Studies