Franco Salinas
MSBA Candidate at McCombs class of 2026 | Analyst - Marketing Science at In4mation Insights
- Role
- Analyst - Marketing Science at In4mation Insights
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Franco Salinas
With a strong foundation in economics and statistics, I specialize in transforming complex datasets into actionable insights that drive strategic decision-making. I thrive on solving real-world problems through data, using tools like R, Python, and SQL to develop impactful solutions. Beyond the numbers, I enjoy collaborating with multidisciplinary teams and mentoring others in the data space. Let’s connect if you’re interested in data science, marketing analytics, or sharing ideas on using data for good!
Experience
Analyst - Marketing Science
Jul 2022 — Present
Implemented hierarchical Bayesian models, identifying high-performing channels that drove a 20% yearly increase in ROASDesigned and implemented ETL pipelines to automate media, macroeconomics, and transactions data using R and Python, reducing results delivery time by 30%Developed interactive Tableau dashboards that visualized marketing metrics to ensure data integrity and inform decision-makingPresented complex data insights to executive teams, influencing their decision-making on media spending that exceeded 10 million dollars
Education
Macalester College
Economics and Statistics
2018 — 2022
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.