Franco Lucchetti
Head of Organic Search Intelligence and Growth Strategy @Collinson Group
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WORK HISTORY
Head of Organic Search Intelligence and Growth Strategy @Collinson Group
Overall responsibility for the quality of output and performance of all Search and Content for Columbus Direct UK brand and strategic lead as well as hands to evaluate the effectiveness of all the Organic Search campaigns against objectives. Organic Search strategy assess against goals ROI and KPIs for the business decisions Accountable for the implementation and management of the Search Strategy Shape and explore new ways of content production with data analytics, to develop new content strategies for expansion of the visibility of the Brand in Organic Search Develop and maintain solid working relationships with strategic partners to drive impactful business outcomes and increase and optimise the organic growth and profitability by aligning with other digital channels
EDUCATION
Sapienza Università di Roma
Masters, Marketing
Sapienza Università di Roma
Degree, Communication Science
Imperial Business School
Business Analytics: From Data to Decision
Cambridge Judge Business School
Business Analytics: Decision Making Using Data
SKILLS
ABOUT FRANCO LUCCHETTI
I advise leadership teams, C-level executives and boards decisions support for business growth and financial uplift. Transforming Search, behavioral signals and market data into actionable insight, strategic priorities and high-impact growth decisions.Core ExpertiseSearch Intelligence Identifying and interpreting demand signals, emerging trends and competitive dynamics through semantic search landscape and behavioral data.Growth Intelligence Translating insight into decision frameworks, growth roadmaps and strategies focused on impact, efficiency and competitive advantage.Market ForesightAdvanced scenario development, risk assessment, long-term market analysis and strategic implications for executive decision-making. Data-driven strategic insights.Areas of Focus• Executive decision support• Market & competitive intelligence• Forecasting and scenarios• Strategic prioritization• Growth planning• Advisory for high-investment initiativesApproachI combine 20+ years of expertise in Search and data analysis with intelligence and foresight methodologies to deliver a rigorous, anticipatory and impact-oriented perspective for enterprise-level decisions against KPIs and ROI.
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