Francois Vallerian
Vice President of Research at Paramount Global Content Distribution
- Role
- Vice President of Global Research and Consumer Insights at Paramount
- Location
- Culver City, CA, US
- LinkedIn followers
- 500 followers
About Francois Vallerian
20 years of global entertainment research experience spanning networks, studios…
Experience
Vice President of Global Research and Consumer Insights
Oct 2018 — Present · Los Angeles, CA, US
Direct global research and analytics strategy for Paramount’s hours of content and 300+ current series across all genres, driving insights that fuel Content Distribution and Home Entertainment worldwide.Manage a multi-million-dollar budget and lead a high-performing research team recognized for vision, innovation, and a 5-star reputation among executives.Support a large global sales team in 20+ territories with best-in-class customized materials.Produce 30+ recurring reports (daily to quarterly) that track content performance across 16 key markets, shaping executive decision-making and local sales strategies.Design and maintain executive dashboards in Tableau, centralizing streaming, linear, and digital KPIs for leadership and sales teams.Deliver engaging executive presentations monthly, translating complex global data into clear and actionable business strategies.Lead custom research initiatives (surveys, interviews, focus groups) to strengthen licensing and Home Entertainment strategies.Analyze cross-platform performance: non-linear KPIs (Netflix, Hulu, Paramount+, Globoplay), linear ratings (Nielsen, VideoAmp, international partners), and digital engagement (YouGov Signal).Pioneer streaming & FAST analytics solutions, expanding measurement frameworks to capture evolving consumer behaviors.Integrate advanced consumer behavior analysis into executive reporting and business development, bridging data with strategy.
Education
SKEMA Business School
Project Management
2004 — 2008
Skema Business School
Master in Management, Management des services
2004 — 2008
Skills
- Organized Multi-Tasker
- Digital Marketing
- Television
- Télévision
- Production Vidéo
- Diffusion
- Executor
- Multimédia
- Fast and Efficient
- Research
- Télévision Hertzienne
- Television Expert
- Television Research
- Professional
- European Television Market
- Fast Learner
- Kids Television
- Tv Ratings
- Powerpoint
- Microsoft Excel
- Data Analysis
- Broadcast Television
- Market Analysis
- Média Numérique
- Film
- Qualitative Research
- Nouveaux Médias
- Market Research
- Written & Oral Presentation Skills
- North American Television Market
- Quantitative Research
- Multimedia
- Enthusiastic
- Committed
- Worldwide Television
- Étude De Marché
- Internet
- Microsoft Word
- Cable Television
- Always Punctual
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