Franco Mortali

Regional Sales Director Middle East & Asia @VALVITALIA GROUP

Rivanazzano Terme, IT

As Regional Sales Director for the Middle East and Asia, I lead regional sales and business development activities across diverse and strategically important markets. I am responsible for driving revenue growth, expanding market presence, and strengthening long term customer and partner relationships throughout the region.My role encompasses full ownership of the sales lifecycle, from market strategy and opportunity identification to contract negotiation and execution. I work closely with customers, EPCs, end users, and partners to support product qualification processes, ensuring technical and commercial alignment with regional project requirements.I also manage and develop multicultural, geographically dispersed sales teams, providing leadership, coaching, and performance management to ensure consistent execution of regional objectives. By maintaining a strong on the ground presence through key strategic locations, I ensure close customer engagement, market intelligence, and rapid response to business opportunities.Key responsibilities include:• Defining and executing regional sales and business development strategies• Managing key accounts and strategic customers across the Middle East and Asia• Driving product qualification, approvals, and market entry initiatives• Leading, mentoring, and coordinating regional sales teams• Developing and maintaining relationships with EPCs, end users, agents, and partners• Forecasting, budgeting, and performance tracking against regional targets• Collaborating cross functionally with engineering, operations, and marketing teams