Franck Hoffmann

About Franck Hoffmann

Design has always been, at its core, choice architecture. I\'ve spent 20+ years turning that belief into measurable outcomes: for products, for teams, and for the B2B and B2B2C SaaS companies that trusted design as a strategic lever.A few things I\'m known for:Leading lean, high-performing design teams that punch above their weight. A team of 10 supporting 44 PMs at SailPoint, contributing to a $7B acquisition. A team of 7 at Tekmetric, scaling a platform to $100M ARR.Pioneering AI/UX before it became a priority. Nine years designing AI-powered experiences focused on one thing: making systems people actually trust.Driving business outcomes through design.$1.4M revenue lift from a single A/B test. 12% to 38% dispute win rate through UX-only optimization.Introducing new motions: Tekmetric\'s first PLG strategy, first zero-touch onboarding initiative, and first scalable design system aligned between Figma and Storybook.Open to Head of Design, Director of Product Design, or VP of Design roles at companies where design shapes the product, not just the pixels.

Experience

1. Director of Product Design

   Tekmetric

   Aug 2024 — Present · Austin, TX, US

   Leading product design for a fast-growing B2B/B2B2C SaaS platform serving auto repair businesses, a company that crossed $100M ARR with its customer base nearly doubling in under 18 months.• Rebuilt and scaled the design function, leading a team of 7: clearer workflows, stronger PM and engineering collaboration, and a fragmented design system transformed into a scalable, tokenized foundation aligned between Figma and Storybook.• Launched Tekmetric Marketing Suite from 0 to 1 → $4.7M ARR in under six months of launch.• Advocated for in-app onboarding as a growth ceiling risk, contributing to the creation of a dedicated product team and Tekmetric\'s first zero-touch initiative.• Leading Tekmetric\'s first PLG motion: in-product value pages that drive adoption by leading with customer outcomes, a pattern now scaled across the platform.• Introduced design principles, UX writing standards, and data-informed practices (Pendo, NPS, customer research) to elevate design maturity across the organization.

Education

• ESRA

  BA, Film/Cinema/Video Studies

• Lycée Langevin Wallon

  Baccalauréat StI (Sciences et technologies Industrielles), Major

• Conservatoire Olivier Messiaen

  10 Years Studying Piano & Harmony

Skills

• Graphic Design
• Branding & Identity
• Art
• Web Design
• Creative Direction
• Digital Strategy
• Adobe Creative Suite
• Experience Design
• Interaction Design
• Photography
• User Experience
• Content Strategy
• Illustrator
• Photoshop
• Mac
• Art Direction
• User Interface Design
• Digital Media
• Information Architecture
• Multimedia