Francis Alexes N.
Demand Generation Manager @Jetnet
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WORK HISTORY
Demand Generation Manager @Jetnet
Toronto, ON, CA
Scaling B2B customer acquisition to record levels within 60 days of joining, surpassing monthly lead targets by 300% and outperforming historical benchmarks through aggressive performance optimization- Architecting an independent \"Conversion Lab\" infrastructure to eliminate technical dependencies, enabling rapid-fire A/B testing and attribution to shorten the path from pilot to scale- Integrated cross-functional databases (JETNET, JetnetIQ, WINGX, and ADSB) to leverage group data assets, effectively warming up a 40k+ audience for new product launches and market entry- Spearheading the full-funnel go-to-market strategy for new product lines, defining the visual sales framework and high-converting landing pages to capture high-value market segments.
EDUCATION
Centennial College
Diploma (1 Semester), Computer Software Technology/Technician
Centennial College
Graduate Certificate, Marketing - Corporate Account Management
University of the Philippines Los Baños
Master, Development Communication
CAP College
Bachelor's degree, Economics
ABOUT FRANCIS ALEXES N.
I am a Growth and Demand Marketing Manager with 10+ years of experience building high-velocity acquisition engines for global Aviation Intelligence, Fintech, SaaS, and Telecom leaders. I specialize in the \"0 to 1\" phase of growth, architecting the technical infrastructure and GTM strategies required to scale complex products and commercialize new revenue streams.My approach combines strategic depth with a relentless bias for action. I don\'t just manage budgets; I build the frameworks that maximize them. Most recently, I surpassed lead targets by 105% within my first 60 days of tenure by launching a \"Conversion Lab\" infrastructure that eliminated technical bottlenecks and enabled real-time A/B testing and attribution.I’ve owned full-funnel GTM planning, lifecycle enablement, and cross-functional leadership across Sales, Product, and RevOps from global firms like SAP to high-growth fintechs like STC Pay. Key Career Highlights- Performance Velocity: Scaled B2B lead generation to record levels, outperforming historical benchmarks within 60 days of tenure- Infrastructure & Ops: Architected independent marketing stacks (Marketo, Salesforce, Unbounce) to enable rapid-fire campaign deployment without dev dependencies- Strategic GTM: Led global lifecycle and channel strategies for $20M+ platforms, driving measurable lifts in engagement and MQL-to-SQL velocity.SKILLS SUMMARY- Growth & Performance: GTM Strategy, CAC/LTV Optimization, Performance Marketing (Paid Search/Social), Lead Generation, & Funnel Optimization- Lifecycle & Automation: Multi-touch Nurture Journeys, Marketo, Salesforce Marketing Cloud, HubSpot, Braze, & CRM Segmentation- AI & Predictive Marketing: LLM Prompt Design, Predictive Engagement Models, AI Agents for Funnel Optimization, & GPT Automation- Sales & Revenue Enablement: Product Positioning, Messaging Frameworks, Sales Playbooks, & Partner Toolkits- Analytics: Power BI, Tableau, Looker, Amplitude, Google Analytics, & UTM Attribution.Let’s connect if you’re looking to build a data-driven growth engine or scale something bold.
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