Francis Keyser
SVP of Product @ Everi, an IGT Brand | Driving MarTech and UX Innovation to enhance player engagement.
- Role
- SVP of Product at IGT
- Location
- Las Vegas, NV, US
- LinkedIn followers
- 500 followers
About Francis Keyser
With over six years at Everi Holdings Inc, I lead the MarTech, IGT UX, and on-premises mobile gaming business units, as the SVP of Product. I focus on strategic product development and advancements in player engagement and digitization strategies, including the creation of the BeOn mobile-first platform and Vi. My work has involved integrating technologies from multiple divisions to drive digital expansion into new verticals, reflecting my expertise in management, scalable market growth, and strategic creativity.Dedicated to fostering collaboration, I partner with teams to deliver innovative solutions that enhance player engagement and technological advancement. My goal remains to drive growth and transformation by leveraging robust MarTech strategies and creating user-centric platforms that elevate the digital and brick and mortar gaming experience.
Experience
SVP of Product
Jul 2025 — Present · Las Vegas, NV, US
In July of 2025 the merger between Everi and IGT was completed.
Education
Edinburgh Business School, Heriot-Watt University
Master of Business Administration - MBA, Strategic Planning
2018 — 2020
Truckee Meadows Community College
Classes that refine my skills and exercise my mind.
1997 — 2010
University of Nevada, Reno
Theoretical and Mathematical Physics
1997 — 1999
University of Nevada, Reno
Organic Chemistry
1997 — 2000
Skills
- Game Development
- Start-Ups
- Time Management
- Quality Assurance
- Marketing
- Scrum
- Game Design
- Mobile Devices
- Team Leadership
- Leadership
- Business Development
- Data Analysis
- Project Management
- Online Gaming
- Program Management
- Analysis
- Video Games
- Testing
- New Business Development
- Agile Methodologies
- Management
- Team Building
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