Francis Hemingway

WORK HISTORY

EDUCATION

SKILLS

ABOUT FRANCIS HEMINGWAY

Inspired to use data science to tackle complex problems, I am on a mission to uncover hidden gems of human insights and transform challenges into opportunities. My key tools? Data science, AI, and cloud technologies. By blending these with collaborative teamwork and stellar stakeholder engagement, I craft solutions that are both innovative and effective.I foster collaborative problem-solving with stakeholders across all levels, prioritising clear communication and ensuring shared understanding throughout project lifecycles. My particular forte lies in facilitating dynamic collaboration between technology, data science, and business teams. I cultivate robust professional relationships that lead to enduring client partnerships and consistently deliver projects exceeding expectations, both in terms of timelines and outcomes.My recent projects include: Data Foundation: Enabling businesses to harness the power of data to ensure that marketing efforts are data-driven, targeted, and effective.• Led replatforming of legacy applications to AWS/Power BI, decreasing ongoing costs by 50% and data update time by 33%.• Created customer analytics roadmap for e-commerce brand.🧑 Customer Centricity: Defining a seamless and personalized customer strategy to offer an optimized customer experience and improve sales, client satisfaction, and brand image.• Created churn prediction models powering highly effective CRM reactivation campaigns (2.5x ROI vs. control). Designed A/B testing program to show long-term value.• Designed consumer segmentation that has seen widespread adoption across the organization through empowered marketers with actionable insights.• Developed product recommendation model POC using Azure Databricks that was adopted onto the mobile app product roadmap. Optimized Performance: Optimizing marketing levers to improve efficiency and commercial performance. • Developed demand forecasting model using geospatial analysis to rank potential stockists within the convenience channel based on predicted local demand, reducing the manual effort of location assessment and accelerating channel growth.• Led project to build price elasticity model for a major FMCG brand. Developed both strategic and tactical price and promotional strategies for grocery retail channel.From analogue to algorithm, the consumer sector\'s code is being rewritten. I believe data science and AI hold immense potential to enhance the customer experience and generate business value. Let\'s connect to discuss how we can collaborate on innovative solutions.