Francisco Becerra

About Francisco Becerra

My work history spans two worlds: 1) strategic commercial capital sourcing and 2) international product sales management. Over the years, I have helped companies grow through the right application of capital, and separately, I have helped companies expand their market by connecting their complex technical products to customer needs. The result is an executive who understands the full financial and technical impact of all types of business transactions. I understand first-hand how cash flow affects real business operations in industries such as manufacturing, IT services, aviation, logistics, electronics and construction. I have been involved in many financial transactions, and have participated in all aspects of complex international projects. In commercial finance, my experience involves work with borrowers, interfacing directly with CFOs, CEOs, and CPAs. I have lead clients through the full business loan acquisition process, starting with a full review of their financials statements to prepare lender-ready documentation. This \"pre-underwriting analysis\" is essential to successful lender introductions, aimed at finding the right funding match to my client\'s long-term financial objectives, while supporting the transaction process through to funding. In the product world, I have managed the full product and customer lifecycle. Working closely with all types of engineering teams on complex quotations, in joint efforts to align product with customer expectations. I have worked with both software and non-software products and understand how to translate customer needs into sales.What ties all this together is a focus on financial-based decision-making. I enjoy financial analysis, identifying patterns, and asking, “What financial factor is driving the need?” Or \"How can we best help our customer grow financially through our products.\" I apply that mindset whether I’m helping shape a new product offer, analyzing the borrower\'s credit profile, or working with a sales team to uncover growth opportunities.I’m fluent in English, Spanish, and Portuguese. I’ve worked internationally, especially in LATAM, and I am comfortable with the business culture throughout the region. My goal is always to help businesses grow, through better capital strategies, smarter product decisions, and solid execution.

Experience

1. Senior Vice President Business Development Eastern Usa (Except Florida)

   Brickell Capital Finance Bcf

   May 2024 — Present · Miami, FL, US

Education

• Marshall University

  Journalism / Technical Writing

  1980 — 1982

• New York University

  Bachelor of Fine Arts - BFA, Business Administration and Management, Motion Picture Production

  1982 — 1984

• Florida Atlantic University

  Artificial Intelligence bootcamp

  2021 — 2021

Skills

• Business Development
• Business Alliances
• Knowledge of Electronic Marketing Methods
• Negotiation
• Marketing Management
• Marketing Strategy
• New Business Development
• Channel Partners
• Strategy
• Management
• Aviation
• Aircraft Finance
• Establish, Train, Support and Manage Resellers
• Marketing Communications
• Pricing
• Strategic Planning
• Crm
• Direct Sales
• Manage Letters of Credit, Shipping Documentation
• Sales Management
• Strategic Partnerships
• Write Professionally Worded Detailed ‘Technical Proposals’
• Online Marketing
• Establish, Train, Support and Manage Sales Teams
• Spanish
• Latin America Sales
• Business Planning
• English, Spanish and Portuguese Languages
• B2b
• Direct Marketing
• Trade Show Leader
• Product Management
• Business Strategy
• Marketing
• English
• Pitch, Negotiate, Close, and Lead the Implementation of Complex Projects
• Leadership
• Integration
• Latin America
• Coordinate the International Distribution of Products