Francisco Luna
Senior Product Manager @Pluto TV
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WORK HISTORY
Senior Product Manager @Pluto TV
Los Angeles, CA, US
Initiated and formalized a new user onboarding strategy to enhance customer retention. Identified key business needs by analyzing user data, conducting interviews, and developing a comprehensive product discovery roadmap. Collaborated with leadership to align on objectives and key results.Led end-to-end development and launch of new user registration initiatives, resulting in an increase of 40% pts of registered in app users across connected TV and mobile platforms. Optimized registration flow through UX enhancements and A/B testing, reducing friction points to achieve incremental improvements.Collaborated with front-end and back-end engineers, data engineering, and business intelligence teams, effectively communicating business goals. Led discussions with key stakeholders in biweekly status meetings and experiment reviews. Ensured teams were aligned and working towards company objectives.Led the testing and iteration of new user retention features through A/B testing and user studies. Key successes included a Content Picker that increased user engagement by 4% and an optimized onboarding flow that improved ad impressions by 3% and reduced bounce rates by 5%. Guided the team in deprioritizing underperforming features based on data-driven insights.Managed and mentored junior product managers and an intern, providing guidance on product development processes, including writing feature requirements, developing testing strategies, and delivering updates to stakeholders.Led the research and rollout of a new children\'s content value stream and feature set. Collaborated across multiple teams to launch a COPPA-compliant, kid-friendly feature that reached 90% of Pluto TV users and generated $30 million in additional revenue.
EDUCATION
WHU – Otto Beisheim School of Management
Study Abroad Capstone
Carnegie Mellon University - Tepper School of Business
Master of Business Administration (MBA), Marketing
University of Southern California
B.A International Relations Global Business
SKILLS
ABOUT FRANCISCO LUNA
Experienced PM in growth, content discovery, and engagement roles within the streaming industry. I have extensive experience in launching new products and programs, leading teams, a/b testing, product discovery, and prioritizing opportunities.
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