Francisco L.

About Francisco L.

I am a seasoned strategy and analytics leader who combines rigorous strategic and business perspective with solid analytical skills. I lead diverse and multidisciplinary teams focused on driving business impact through data. I have worked across a number of executive-level issues: Analytics• KPI and measurement framework • Data governance and modeling • Machine learning and predictive analytics • Data visualization and reporting Product• Go-to-market strategy • Product insights• Customer understanding• Customer retentionMarketing• Marketing strategy, product portfolio optimization and resource allocation• Marketing Mix Modeling and Multi-Touch Attribution (MTA)• ROI measurement and analytics, segmentation and targeting• Demand estimation and forecasting including modeling and scenario analysisSales• Sales force strategy and structure • Incentive compensation design, quota setting and ongoing administration• Deployment design and optimization• Effectiveness assessment, improvement and trackingStrategy• Corporate strategy• Market entry strategy• Financial analysis, valuation and scenario developmentI have experience in the US and Latin America across several industries, including pharmaceuticals, consumer goods, financial services, insurance, steel and telecom. I earned an MBA from MIT Sloan School of Business and a B.S. in Industrial Engineering from the Universidad Católica Andrés Bello.Expert user of analysis (R, Python), visualization (Tableau) and data processing (SQL, Hadoop, Spark, Databricks) tools

Experience

1. Enterprise and Omnichannel Analytics

   AbbVie

   Jun 2024 — Present

Education

• UCAB - Universidad Católica Andrés Bello

  Bachelor's degree, Industrial Engineering

  1992 — 1997

• MIT Sloan School of Management

  Master of Business Administration (MBA)