Francisca Blaauboer
Founding Product Designer @Plato
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WORK HISTORY
Founding Product Designer @Plato
Berlin, DE
Built AI-powered sales intelligence platform from concept to product-market fit for wholesale distribution industry- Leading end-to-end product design: user research, prototyping, UI/UX, interaction design- Design of core product features: AI recommendation engine, customer 360 views, automated workflows- Built design system from scratch to support rapid feature development while maintaining consistency- Collaborating directly with engineering team on implementation, managing technical constraints and trade-offs.
EDUCATION
Dietrich Bonhoeffers Gymnasium Wertheim - Baden Württemberg
High School, Student Exchange
Deutsche Schule / Instituto Alemán / German School
High school/middle school/kindergarden, high school graduate
Universidad del Pacífico (CL)
Graphic Design, Marketing
SKILLS
ABOUT FRANCISCA BLAAUBOER
I design products that people want to use and buy.10+ years in advertising, branding, and the music industry taught me what makes people care about things in crowded markets. Three years ago, I brought that thinking to product design.The result? I\'m a different kind of product designer, one who thinks about positioning and desire, not just usability and function.How this shows up in my work- Features designed with clear value propositions built in- User flows that convert, not just function- Design decisions informed by market positioning- Products that sales teams can actually sell
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