Francis Sangodare

Performance Marketing Manager at Sanoptis @Sanoptis

Develop and execute performance marketing strategies across key digital platforms, including Google Ads, Facebook Ads, Tiktok Ads and other programmatic channels, ensuring alignment with organizational objectives. Collaborate closely with the tracking and analytics team to perform regular audits of tracking systems, ensuring data accuracy and integrity across all marketing channels. Work alongside the tracking team to design and implement effective attribution models, enabling precise campaign performance measurement and improved decision-making. Partner with the Head of Marketing to plan and allocate budgets for campaigns, ensuring optimal resource utilization while aligning with strategic priorities and ROI goals. Collaborate with a UGC agency to source and deliver high-quality content from a diverse pool of creators, ensuring campaigns feature engaging and relevant user-generated content. Conduct data-driven campaign optimizations using A/B testing, audience segmentation, and performance analysis to enhance conversion rates and reduce cost-per-acquisition (CPA). Manage end-to-end campaign processes, from conceptualization and creative development to execution, monitoring, and detailed reporting. Track and analyze key performance metrics such as click-through rate (CTR), cost-per-click (CPC), CPA, and return on ad spend (ROAS), providing actionable insights to refine strategies. Lead customer acquisition and retention efforts through tailored strategies, focusing on lifecycle marketing and personalized engagement. Collaborate cross-functionally with creative, sales, and product teams to align marketing efforts with business goals, product launches, and promotional activities. Stay updated on the latest trends, tools, and best practices in digital and performance marketing to incorporate innovative solutions into campaigns