Francis S.

About Francis S.

Francis Serrano is a Regional Director of High Rise at FirstService Residential with over 18 years of experience in property management, specializing in high-rise, luxury condominium, and mixed-use communities throughout San Francisco. She provides strategic leadership and operational oversight while supporting, coaching, and mentoring management teams responsible for complex residential portfolios.Known for navigating demanding environments, board relations, and large-scale operational challenges, Francis brings a thoughtful, solutions-driven approach to leadership with a focus on accountability, service excellence, and long-term community stability. She is deeply committed to developing high-performing teams and empowering managers to succeed in complex, high-rise settings.Francis is bilingual in English and Spanish and is a strong advocate for diversity, equity, and inclusion within the real estate and property management industry. Outside of work, she is an endurance athlete who applies the same discipline and perseverance from training and competition to her professional leadership.

Experience

1. Regional Director of High Rise

   FirstService Residential

   Dec 2025 — Present · San Francisco, CA, US

   Oversee high-rise condominium and mixed-use portfolios, providing strategic leadership, operational oversight, and hands-on support to on-site and portfolio management teams. Partner closely with managers to strengthen performance, ensure regulatory compliance, and elevate service delivery across complex communities.Key responsibilities include:Coaching, mentoring, and supporting General Managers and portfolio teams to drive consistency, accountability, and professional growthProviding operational guidance on governance, financial management, capital projects, and owner relations in high-rise environmentsServing as a strategic resource for escalations, board relations, and complex operational challengesCollaborating with internal departments to align staffing, training, and operational standards across the regionPromoting best practices, process improvements, and leadership development within the high-rise division