Francine Bult

Marketing and Sales Executive @Cumbria Tourism

Staveley, GB

Cumbria Tourism is the only organisation dedicated to improving the tourism industry for the county and promoting Cumbria and the Lake District as a place to visit. As part of my role, I help to coordinate our sales campaigns, an example being our highly successful Winter Marketing Campaign designed to boost trade during this traditionally quieter time of year. The 2017/2018 campaign achieved a reach of over 32 million showing an amazing increase of 28% on the previous year’s campaign. My role at CT also involves the organisation of our printed publications, including the official Lake District, Cumbria Holiday Guide, Attractions Guide, Food & Drink Guide, Adventure Guide and new for 2017/2018, Dogs Love Cumbria Guide. This year I am also delighted to be working on a series of Discover England Fund projects, one of which being The English National Park Experience Collection, a programme aiming to create outstanding and unique visitor experiences across 9 of England’s National Parks, targeting the Australian and German markets. I am also thrilled to be involved in the National Trails Discover England Fund project, developing England’s Great Walking Trails through walking itineraries, one of which being Hadrian’s Wall and the northern part of the Pennine Way.