Francheska Guerrero

About Francheska Guerrero

WEB: strategic marketing communications for Non-profit organizations, Wildlife Conservation Associations; Associations; Healthcare; Fashion/Eco Apparel; FinTech.Creating extraordinary customer experiences for omni-channel touch points throughout the customer journey (CX).Develop strategic Q1-Q4 marketing communications and content plans. Strategy and tactics for Brand Governance, Membership Campaigns, Fundraising Campaigns, Giving Level Naming, and Strategic Partnerships to create greater impact and engagements. Develop strategic programs and initiatives for maximum impact and community engagements.Strategy and tactics for paid and organic full funnel digital campaigns.Strategic Brand Guides and Brand Rollout Campaigns (D2C and B2B).Building Marketing Operations workflows at scale.Skills & Experience:> Develop Strategic Plans, Q1-Q4 Marketing Communications & Social Media Plans.> Collaborate with C-Suite and Stakeholders to launch programs and initiatives.> Marketing strategy, tactics, and messaging for direct marketing and thought leadership campaigns.> User Personas, User Experience, Customer Experience, Customer Journey Maps> Storytelling and transformational experiences> Branded omnichannel touchpoints for UI/UX, digital, motion, print, and experiential.> Change Management and Marketing Operations> Building and scaling marketing and creative teams to work collaboratively with cross functional teams.> Scaling up Marketing teams, operations, and workflow by 5X.> Agile and Waterfall workflow methodologies.Market verticals: Real Estate, FinTech, Biotech, Wildlife Conservation Associations, Non-Profit Associations (NGOs), Education, Eco apparel, Fitness, Healthcare, and Wellness.

Experience

1. Senior Creative and Multimedia Manager

   CMG Financial

   Jul 2023 — Present · Washington, DC, US

Education

• Cranbrook Academy of Art

  Masters of Fine Art (MFA), 2D Design Department

  2001 — 2003

• College for Creative Studies

  BFA, Communication Design

Skills

• Graphic Design
• Branding & Identity
• Film
• Multimedia
• Poster Design
• Visual Communication
• Adobe Photoshop
• Layout
• Art
• Screen Printing
• Brochures
• Adobe Creative Suite
• Publishing
• Creative Direction
• Typography
• Posters
• Art Direction
• Motion Graphics
• Interaction Design
• Photoshop
• Drawing
• Photography
• Page Layout
• Fine Art
• Dreamweaver
• Illustrator
• Web Design
• Exhibit Design
• Graphics
• Magazines
• Illustration
• Flash
• Books
• Book Design
• Indesign
• Corporate Identity
• Adobe Illustrator
• Logo Design