Franchesca Barnes
- Role
- Business Analytics Consultant - D3 Marketing at Allstate
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Franchesca Barnes
Thought leader with several years of experience in analytics and product delivery to…
Experience
Business Analytics Consultant - D3 Marketing
Feb 2021 — Present
Successfully drove strong cross-functional relationships in the development and alignment of a Media Mix Modeling model and optimization tool to improve budget allocation, e.g, experimentation results and lifetime value estimates - Create readout using HTML to build an automated data pipeline to standardize, expedite, and enrich key reports - Cultivate business relationships with departments enterprise-wide to encourage adoption of LTV scoring - Experience and knowledge within Digital Marketing ecosystem and the Enterprise Content Management System, Campaign Management, for personalization, targeting, and analytics - Serve as the department liaison, identifying opportunities for learning from or sharing with the Customer Insights Community of Practice members, as topics of interest arise from the Marketing team or other Enterprise strategic priorities - Lead marketing and sales team-building activities plan to strengthen vertical employee collaboration and culture - Leading a paid search value diff-in-diff test and providing consistent analytic reporting to executives that inform marketing decision making
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