Francez Curbelo
Consumer Obsessed Intrapreneur @ P&G Ventures
- Role
- Products Research Lead- Gtm- Zevo at P&G Ventures
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Francez Curbelo
Passionate about discovering deep consumer insights and transforming them into breakthrough product innovations and skilled in translating \"Aha\" consumer moments into engaging content that drive commercial success- Highly accomplished and innovative leader with extensive experience in designing, conducting & integrating consumer insights data from both qualitative and quantitative methodologies, behavioral & observational approaches, and secondary research, into irresistibly superior products & actionable marketing strategies to drive successful product launches, increase market share and accelerate revenue growth- Expertise in leading creating holistic learning plans to execute insights-driven product launches from problem definition, to foundational exploration to GTM execution and campaign development, driving impact and influencing product and marketing decision-making- 13 years of experience designing disruptive products for the FMCG industry. Currently leading consumer insights for Go to Market/ Product Initiatives @ Zevo. Zevo, is a new brand of insect control brand launching out of P&G Ventures - the start-up studio of Procter & Gamble. Constantly learning how to grow a small digitally native CPG brand with a Agile & Start-up mentality as part of a big CPG company- Practical knowledge on delivering a holistic product design to deliver a winning product on all points (Sensory, Package, Design, Function etc.) with experience that spans chemistries, devices & regulated products (EPA & FDA)
Experience
Products Research Lead- Gtm- Zevo
Jan 2025 — Present
Education
University of Puerto Rico-Mayaguez
Bachelors, Psychology
2006 — 2012
General Assembly
Digital Marketing
2019 — 2019
CROEM
High School
2003 — 2006
Harvard Business School Online
Entrepreneurship & Innovation - Disruptive Strategy
2021 — 2021
Skills
- Product Innovation
- Holistic Product Design
- Qualitative Research
- Products Research
- Quantitative Research
- Leadership Development
- Product Development
- Analysis
- Spanish
- Mentoring
- Teaching
- Consumer Understanding
- Project Management
- Blogging
- Research
- Public Speaking
- Leadership
- Consumer Behavior
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.