Frances J. Youn
- Role
- Director, Omnichannel Marketing at Keurig Dr Pepper Inc.
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Frances J. Youn
I’m a CPG brand and innovation leader with 10+ years building consumer-first strategies…
Experience
Director, Omnichannel Marketing
May 2023 — Present
Omnichannel Lead | Grocery channel • Spearheaded multiple comprehensive strategic joint business plans across 7 retailers, 9 categories and 6 partner brands, achieved year over year growth in annual plans, while reducing non-working expenses. • Increased retailer product acceptance rates by 10 percentage points, by uncovering consumer insights and partnering closely with leaders across KDP\'s grocery channel. • Lead a team that manages the majority of KDP’s retail marketing initiatives…
Education
University of Washington
BA, Sociology and Law, Societies & Justice
1998 — 2002
University of Washington - Michael G. Foster School of Business
MBA, Marketing, Strategy
2009 — 2011
Skills
- Strategy
- Budgets
- Leadership
- Marketing
- Go-to-Market Strategy
- Research
- Product Marketing
- Brand Management
- Data Analysis
- Cross-Functional Team Leadership
- Marketing Strategy
- Management
- Competitive Analysis
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