Frances Tasker

About Frances Tasker

A seasoned professional with experience in software sales (SaaS), I am a results-driven, strategic leader with a consistent track record of exceeding goals and delivering measurable business value. My career has been defined by a deep understanding of the retail, consumer packaged goods (CPG), and food safety industries, combined with strong analytical, problem-solving, and go-to-market expertise.In my current role as Senior Sales Director and Head of Go-To-Market for Food Safety at SmartSense by Digi, I lead a high-performing sales team focused on delivering intelligent, data-driven IoT solutions for food safety, facilities monitoring, and supply chain visibility. My mission is to empower customers to enhance operational efficiency, ensure compliance, and mitigate risk through actionable insights powered by remote sensing and artificial intelligence (AI).Passionate about “Sensing-as-a-Service,” I leverage deep domain knowledge in prescriptive analytics and connected monitoring to accelerate SaaS adoption, drive revenue growth, and deliver long-term customer success across the food safety ecosystem.

Experience

1. Senior Sales Director & Head of Go to Market-food Safety (Grocery C-store Restaurants Retail)

   SmartSense by Digi

   Oct 2022 — Present

   SmartSense delivers data-driven IoT solutions for food safety, facilities monitoring, and supply chain visibility, by providing actionable insight.Actionable insight is what enables companies to improve operational efficiency, ensure regulatory compliance, and manage product quality risk. SmartSense enables organizations to use wireless sensors, digital checklists, and advanced analytics to provide actionable insight based on remote sensing and artificial intelligence (AI). SmartSense uses these technologies to provide real-time insight at over sites around the world.

Education

• 2004Essex Agricultural and Technical High School

  High School Diploma, Environmental Science

  2001 — 2004

• North Shore Community College

  Associates Degree, Accounting

  2004 — 2007

Skills

• Sap Products
• Outlook
• Cold Calling
• Salesforce.com
• Business Intelligence
• Order Management
• Consulting
• Onesource
• Sales Operations
• Customer Service
• Sales
• Saas
• Customer Relationship Management (Crm)
• Selling
• Software as a Service (Saas)
• Business Development
• Microsoft Excel
• Powerpoint
• Training
• Sales Process
• Direct Sales
• Analytics
• Marketing
• Software Industry
• Marketing Strategy
• Excel
• Crm
• Sap
• Account Management
• Solution Selling
• Lead Generation
• Sales Management