Frances Olimpo
Senior Marketing Analyst @American Express
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WORK HISTORY
Senior Marketing Analyst @American Express
North York, ON, CA
Reporting to Marketing Manager. Responsible for managing homepage merchandising as well as B2C landing pages and online card applications. Analyzed online acquisition performance and trends for B2C card products.Key accomplishments:• Performed competitive research and collaborated closely with dozens of stakeholders to launch responsive, scalable, component-driven redesign of B2C and B2B acquisition landing pages as well as introduce new features to optimize customer journeys (e.g. interactive quiz, related products module).• Led regulatory updates and technical enhancements to B2C digital application journeys that required seamless alignment, constant communication and dynamic collaboration across cross-functional teams. • Managed roadmap and filed Jira user stories for B2C acquisition launches, collaborating closely with product and development team to align with sprint planning and focus on outcome-driven prioritization. • Collaborated with dev teams to A/B test card recommendations powered by AI algorithms, served to users based on their digital signals.• Collaborated with Amex HQ Digital Center of Excellence and dev teams to optimize customer journeys and increase conversions by managing continuous user experience (UX) A/B testing and following Web Content Accessibility Guidelines (WCAG). • Piloted a monthly automated Adobe Analytics report to provide key stakeholders informative and impactful insights to regularly measure and increase online acquisitions. • Generated ad-hoc deep dives using Adobe Analytics to identify patterns and trends, understand site behaviour, and recommend solutions to optimize landing page performance. • Created a Digital Marketing COE by documenting guidelines, best practices and internal processes on Confluence. • Championed Slack adoption as SME for consumer and commercial business units, providing training and resources for leadership teams and colleagues to prepare for company-wide rollout.
EDUCATION
York University
Hon. BA, English and Law & Society
Sheridan College
Certificate of Achievement, Art Fundamentals
Centennial College
Post-grad diploma, Book & Magazine Publishing
SKILLS
ABOUT FRANCES OLIMPO
Design, data and digital media maven. Resourceful and results-oriented, with more than 10 years of experience in social media, print and web marketing, communications, research, and product management:• Content management• Mobile marketing• Reporting & analytics• Project CoordinationSpecialties: Social media, usability testing, project coordination, research, product management, fact-checking, InDesign, Illustrator, Photoshop, Dreamweaver, Quark 5.0, Microsoft Office, Word, Excel, Powerpoint, Access, copy writing, editorial freelance, print media, analytics, community engagement, content management, Canadian Press, Chicago Manual of Style, SEO, comScore, Omniture, bit.ly, HTML, CSS, Youtube, Facebook, Twitter, GetSatisfaction, Flickr, Google Apps
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