Frances L.

About Frances L.

Marketing leader with 11+ years of experience building and scaling growth programs for consumer brands. Proven track record owning full marketing P&L across 150 locations and directly managing $5M+ in annual ad spend to drive measurable revenue outcomes. Experienced both as a hands-on executor and leading teams of up to 25. Known for entering brands at an inflection point - whether building from zero or reversing a decline - and rapidly constructing the systems, teams, and campaigns that produce compounding growth.Advertising Certifications & Experience: Google Ads Certified • Google Looker Studio Certified • Meta Certified Media Planning & Buying Professional • Google Local Service AdsPlatforms & Tools: Cursor • Claude Code • SEMRush • HubSpot • Go High Level • Housecall Pro • Bikky • Zapier • ClickUp • Funnel.io • Toast • Wordpress • Google Analytics

Experience

1. Chief Marketing Officer

   3natives Acai Cafe

   Sep 2025 — Present

   Recruited to build out the marketing department for a 50 location Florida-based franchise specializing in açaí bowls, smoothies, and health foods. Accountable for brand strategy, paid media, loyalty, in-store and 3rd party ordering performance, and franchise marketing communications.Architected national and location-specific full-funnel advertising program from the ground up across Google Ads, Meta, and TikTok with Looker Studio performance reporting, achieving an 11x blended ROAS.Led comprehensive brand refresh - visual identity, in-store materials, and digital presence - driving 75% YoY growth in website traffic and a blended 8,450% increase in social media engagement YoY.Developed omnichannel delivery strategy across DoorDash, Uber Eats, and ezCater optimizing new customer acquisition and retention, growing average third-party platform revenue 37% YoY.Launched the company\'s first text and email loyalty program via Spendgo, achieving a record 27% customer adoption rate across all franchise locations.Built scalable marketing infrastructure across 50 locations, including AI-assisted profitability reporting and the brand\'s first centralized online print store.

Education

• Texas McCombs School of Business

  Bachelor of Business Administration (BBA), Marketing, Minor in Social Work

Skills

• Public Relations
• Microsoft Office
• Customer Service
• Lightroom
• Website Creation
• Digital Marketing
• Microsoft Powerpoint
• Multilingual
• Email Marketing
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Public Speaking
• Creative Content Creation
• Teamwork
• Event Planning
• Microsoft Word
• Adobe Photoshop