Frances Gordon
Senior marketing manager with a track record of anchoring brand awareness in customer education, guiding growth with data, and driving process amidst ambiguity.
- Role
- Manager, Editorial and Content Strategy at BJC Health
- Location
- Columbia, MO, US
- LinkedIn followers
- 500 followers
About Frances Gordon
A nimble content marketing manager with a track record of anchoring brand awareness in customer education, guiding growth with data, and driving processes amidst ambiguity. From early-stage startups to Fortune 50 companies, my agency background has instilled an ability to learn and adapt to new industries and business models quickly, navigate competing priorities, and clearly define strategy. So what’s it like to have me on your team? I have both agency and in-house experience, so expect someone who can learn on the go and pick up technicalities and nuance quickly, work cross-functionally, and change direction at a moment\'s notice. I’m obsessed with marketing built on a foundation of strategy and education, and any framework – be it content, social, or email – is crafted with that in mind. I’m also known as a process builder who can get out of the weeds to see what’s working and what isn’t, which you definitely need if you want streamlined, efficient content production.
Experience
Manager, Editorial and Content Strategy
Aug 2024 — Present
Enterprise Web
Education
University of Missouri-Columbia
Master of Arts (M.A.), Journalism; Strategic Communication
2014 — 2016
Waikato Diocesan School for Girls
NCEA Level 3
2001 — 2007
University of Missouri-Columbia
International Exchange, Convergence Journalism, Photojournalism
2010 — 2010
Auckland University of Technology
Bachelor of Communication Studies, Journalism
2009 — 2011
Skills
- Copywriting
- Journalism
- Writing
- Native Advertising
- Storytelling
- Pitching Media
- Internal & External Communications
- News Writing
- Social Media
- SEO
- Interviews
- Content Strategy
- Public Relations
- Marketing
- SEO Copywriting
- Photoshop
- Editorial
- Press Releases
- Blogging
- Profiles
- Research
- Magazines
- Editing
- Advertorials
- Online Journalism
- Pitch Development
- Indesign
- Reviews
- Portrait Photography
- Feature Articles
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