Frances Fountain

Director of Buying @Fabletics

Berlin, DE

At Fabletics, I lead the EU buying and planning division, driving inventory management, OTB planning, and assortment strategies to meet financial and brand objectives. By collaborating with cross-functional teams, I help optimize sales performance, identify growth opportunities, and ensure we deliver a strong product offering tailored to regional customer needs, directly contributing to the company’s success in the EU market.