Francesco Wesel
Digital Audience & Segmentation Lead @BAT
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WORK HISTORY
Digital Audience & Segmentation Lead @BAT
Trieste, IT
EDUCATION
Emerson College
Master
De Haagse Hogeschool / The Hague University of Applied Sciences
Bachelor
SKILLS
ABOUT FRANCESCO WESEL
Marketing Manager with +10 years of international experience in diverse marketing roles of corporate FMCG and communication agencies. • Strategic mindset with proven record in leveraging market trends and consumer insights to develop marketing campaigns delivering awareness, image and sales results. • Experienced in leading teams to achieve common marketing objectives in complex, cross-functional projects. • Fast Learner keeping up continuously with digital marketing and industry trends to gather insights on business opportunities for growth and expansion. Key Strengths • Integrated marketing communications • Social Media and digital marketing • Go-to-market strategy development • Qualitative and quantitative research • Market analysis and segmentation • Results-driven project management • Excellent written and verbal communicator • Strong analytical skills • Enthusiastic team player • Multi-language and cultural adaptability
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