Francesco Ruffini

WORK HISTORY

EDUCATION

ABOUT FRANCESCO RUFFINI

Francesco Ruffini is an architect and designer with a flair for trend interpretation and executive design. He is the author of many internationally successful products and his \"pieces\" are published in media, magazines and books dealing with design and lifestyle. In his work as a designer he follows, with extreme attention, the stages of studying the competition to make his products competitive in the market, introducing innovative characters consistent with the needs of marketing and the end customer. The predisposition to research leads him to define innovation in every aspect of the production cycle, from the choice of materials, production processes, packaging, sustainability, etc. He takes care of the executive project in every detail, bringing production to total control of processing and purchasing, simplifying procurement and management activities. Product innovation necessarily passes through marketing activities and the use of communication tools, to be coordinated for the best dissemination and enhancement, of the product and brand. Francesco Ruffini also deals with Art Direction, for clients who wish to do branding with an image aligned with the best industry references, thus increasing the potential for growth, not only commercial. His experience in Industrial Design allows him a particularly detailed approach in his Architectural and Interior Architecture work. In his work as an Architect, the focus is on functionality, intended for the distribution of space but also for the function that architecture plays in its representative role of personal status and collective imagination. His in-depth knowledge of materials and construction techniques allows him to develop executive designs, including systems and lighting, complete with every detail and finish. The design, always functional to the client\'s needs, is completed with photorealistic visualizations, bringing back in aesthetic taste to high-profile contemporary environments. Thus Architecture and Design coexist, integrating synergistically, in a unique product to be fully experienced, inhabiting the spaces and using every object that completes its intended use. Francesco Ruffini works on contract with the University of Architecture and several Institutes of Design and is invited, as a speaker, to courses and workshops all over the world. He has been freelancing since 1991 with his own professional studio in Milan and Chieti.