Francesco Paolo Ruffo

About Francesco Paolo Ruffo

An accomplished senior executive with a track record of driving brand growth, market expansion, business turnaround, and revenue acceleration across the US and Europe. I bring deep experience across marketing, sales, innovation, and commercial strategy—consistently rejuvenating brand identities, pioneering product innovation, and leading digital transformation.As SVP, Brand, Innovation & Growth at DYPER, I serve on the executive leadership team and oversee brand strategy, portfolio strategy, and the innovation pipeline. I lead commercial strategy and profitable growth across DTC, Amazon, and emerging retail channels, along with performance and growth marketing spanning paid media, lifecycle, influencer, and subscription programs. My focus is building a stronger, more resilient business through data‑driven decision‑making, customer‑centric design, and scalable growth systems.My leadership style centers on inspiring, guiding, and empowering teams to unlock their full potential. With a strong track record across the CPG industry—particularly in food, baby care, personal care, and DIY—I’ve contributed to the success of iconic brands including Ferrero, Kinder, Huggies, Kleenex, Cottonelle, and VELCRO® Brand.I thrive at the intersection of brand building, innovation, and commercial performance, helping organizations grow with clarity, purpose, and discipline.Expertise: Marketing, Brand & Growth; Portfolio Strategy; Product Innovation & Development; Business Development; P&L Management; E‑Commerce & Direct‑to‑Consumer (DTC); Digital Marketing, Media & Advertising; Leadership, Stakeholder & People Management.

Experience

1. Co-founder

   Browny And Blue Llc

   Sep 2023 — Present · Miami Beach, FL, US

   Co‑founded a human‑grade pet nutrition company. Lead brand strategy, DTC growth, product development, and innovation roadmap.

Education

• Università degli Studi 'Suor Orsola Benincasa'​

  Master's degree, Business/Managerial Economics

  2000 — 2005

• Northwestern University - Kellogg School of Management

  Digital Marketing Strategies: Data, Automation, AI & Analytics

  2021 — 2021

• Circus Street

  Digital Marketing Training, Digital Marketing and Business Strategy

  2019 — 2019

Skills

• P&L Management
• SEO
• Strategy
• E-Commerce
• P&L
• Marketing Communications
• Customer Insight
• Excel
• Competitive Analysis
• Start-Ups
• Digital Strategy
• Brand Development
• Segmentation
• Advertising
• Integrated Marketing
• Word
• Market Planning
• Sales Management
• Brand Management
• Marketing Strategy
• Promotions
• Pricing
• Product Management
• Sales
• Consumer Insights
• Consumer Insight
• Marketing
• Trade Marketing
• Results Oriented
• Consumer Products
• Market Research
• International Marketing
• Management
• Shopper Marketing
• Curiosity
• Consumer Behaviour
• Powerpoint
• Fmcg
• Proactivity
• Marketing Management