Francesco Portello

Director, Americas Sales Leadership Market Expansion & Strategic Partnerships @Cipriani Drinks

Miami-Fort Lauderdale, FL, US

Successfully introduced Cipriani Drinks portfolio to 20 new countries, driving international market expansion.• Transitioned US importer to national (50 states), enhancing market reach and distribution.• Pioneered entry into the Canadian market, establishing a new presence and driving brand awareness.• Developed and executed strategic sales plans achieving revenue targets for the Americas region.• Established and maintained strong relationships with key new clients, partners, and stakeholders including Total Wine & More, Costco, Kroger, and Publix.• Expanded product folio to include spirits and strategically secured placement in key Americas markets.• Analyzed market trends, customer needs, and competitor activities to identify growth opportunities.• Collaborated with cross-functional teams to ensure seamless integration and delivery of products/services.• Negotiated and closed high-value deals, ensuring mutually beneficial agreements.• Worked closely with marketing teams to align sales and marketing efforts for maximum impact.• Participated in industry events, conferences, and networking activities to promote the company\'s presence and generate leads.• Assessed and optimized sales processes to enhance efficiency and effectiveness.• Lead and mentored a high-performing sales team to drive individual and collective success.

WSET

WSET Level 2 Award in Wines and Spirits