Francesco Nicolai

Group Account Manager @Hearts & Science

Berlin, DE

Directed the development and execution of integrated 360° marketing strategies that focus both on brand building KPIs as well as ROI/ revenues growth through full-funnel media (offline & online channels), creative and brand initiatives.• Head of a team of up to 5 direct reports, providing mentorship and performance oversight.• Owned multi-million media budgets and investment planning, optimizing allocation to maximize impact and return on spend.• Led client communications to ensure strategic media consistency and executional campaign excellence on a daily basis.• Drove cross-functional collaboration across internal teams and external partners to ensure seamless offline and digital campaigns set up and execution.• Cooperate directly with C-level stakeholders on strategic initiatives and business planning.• Initiated and lead internal transformation projects to optimize workflows and enhance information flow across key accounts.

Università degli Studi di Urbino Carlo Bo

Bachelor's degree, lingue e culture straniere curriculum aziendale

IU International University of Applied Sciences

Master's degree, International management