Francesco Marraccini

Principal Engineer Applications @Microchip Technology Inc.

Principal Engineer Applications (Subject Matter Expert) specialized on Microchip\'s Thermal, Mixed Signal and Linear product lines. Responsible for identifying new opportunities, providing consultative marketing assessments, offering comprehensive marketing solutions, and driving design wins to revenue. Working with Business Unit, Regional Marketers, Sales Team and Distributors by offering intelligent marketing strategies and system solutions that help sell mixed-signal and linear products. Roles Tracking top MSLD opportunities in the region and provide prompt/accurate application support to drive design-ins to design-wins. Identify new MSLD opportunities and deeply dive into development for customers where needed/justified to win design. Co-develop advanced application solutions with local ESEs and product line application engineers. Deliver training to expand knowledge to the sales team of Microchip and its channels.