Francesco Grasso
Senior Marketing Manager Crm - Global Reactivations @HelloFresh
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WORK HISTORY
Senior Marketing Manager Crm - Global Reactivations @HelloFresh
Berlin, DE
Led HelloFresh’s two largest global campaigns, achieving over 30% incremental performance. • Redefined cross functional collaboration across multiple teams for streamlined execution. • Spearheaded the global rollout of advanced customer segmentation and targeting strategies.
EDUCATION
Università Bocconi
Bachelor's degree, International Economics and Management
Liceo Scientifico Giuseppe Seguenza
High School Diploma
The Ohio State University Fisher College of Business
Non-Degree Program, Business Management
Università Bocconi
Master of Science - MS, Marketing Management
Bexley High School
Exchange Program
ABOUT FRANCESCO GRASSO
Strategic marketing leader with global experience driving CRM, lifecycle, and performance marketing across EMEA and global markets. Proven success managing multimillion dollar budgets, leading cross-functional teams, and delivering measurable business growth through data driven decisions. Passionate about creating consumer centric strategies that blend creativity, analytics, and innovation to maximize impact.
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